TO5103 Global Destination Competitiveness Report Sample
Assignment Details
AIM
The aim of this assessment is to provide students an opportunity to apply existing knowledge on best practice in destination management and marketing to analyse the strategies, initiatives or policies of a given tourism destination
Instructions
1. Select a specific tourism strategy, initiative or policy to report on. Same destination as assessment 1.
2. Review academic and industry literature relevant to the topic. This review should include at least 5 references from the academic literature (this may include books and refereed journal articles). Additional industry literature may be used.
3. Review the stakeholder roles involved in this strategy/initiative/policy with focus on the role of a Destination Management Organisation, but also including government departments, business, non-profit and community organisations.
4. Critically assess the potential impact of this strategy, initiative or policy on tourism businesses, physical environment and the local community.
STRUCTURE
INTRODUCTION
Introduce the destination and provide the background to its tourism development. Ensure that information provided is relevant to the selected topic (select a specific tourism strategy, initiative or policy from the list provided)
LITERATURE REVIEW
Your topic (the selected strategy, initiative, policy) will have a certain focus, e.g. infrastructure development, foreign policy, destination branding, crisis management etc. Review relevant academic and industry literature related to the topic. This may include books and refereed journal articles). Additional industry literature may be used. Min 12 references expected.
REVIEW OF STAKEHOLDER ROLES
Review roles of various parties involved in this strategy/policy/initiative and who are the parties affected by it .Focus on the role of a Destination Management Organisation, but also including government departments, business, non-profit and community organisations.
ASSESSMENT OF THE POTENTIAL IMPACT
of this strategy/policy/initiative on tourism businesses, physical environment and the local community .Some cases have been implemented already -review their current impact and recommend how this initiative can be further improved to increase its benefits to visitors, industry, local community and/or natural environment.
CONCLUSION
Summarise the findings beyond the specific case. What are the lessons learnt that will be beneficial for other destinations facing same issue or considering similar initiatives?
Solution
Introduction
Gold Coast is a major global destination that attracts tourists with abundant natural resources. The government has made ample investments to enrich the tourism of this place. The Queensland Ministry has recently been equipped with the strategy to develop a new eco-parkland. Gold Coast is going to be the home to the largest eco-parklands in Australia. This initiative is likely to change the future dimensions of the tourism industry. Strong political will is the asset of the Gold Coast. This will capitalise on the finest economy to develop the tourist destination. Accessibility and infrastructure will be designed to attract new ventures and ensure profitability.
The tourism strategy of building the eco-park will follow the extensive strategy of the government. A new coal facility for Wildlife Sanctuary will be included to complete the wetland restoration process for university assignment help.
Literature Review
The concept of the eco-parklands
Eco-parkland is a sustainable concept that aims at community development and environmental protection. Building the co-park land is part of the tourism initiative that has the possibility of developing the economy. The parkland seeks to protect the present as well as the present generation in the future. According to Yulianeu, Ferdinand & Purnomo (2021, p.1140), the concept creates a new era affecting sustainable development. Parkland's purpose is to conserve environmental heritage and traditional culture. Values of the engaging communities are embedded in the tourism strategy. The suitable growth is related to eco-tourism, which has positive implications. The use of natural endowments can enrich the lives of the people. Eco-tourism is a popular concept that reinforces the benefits of tourism (Navas et al. 2021). Holistic approaches are in abundance that can affect traditional lives. Eco-parklands create jobs and employment opportunities for many people. Livelihoods are restored, and cultural traditions can be preserved.
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Figure 1: Growth of sustainable demands by the tourists
Source: (Statista, 2022)
This is inferred from the above picture that tourists develop sustainable demands day by day. On the contrary, Prakash & Reddy (2020, p.20) have commented that the eco-tourism concept can be expensive, and the tourism strategy hurts space protection. The wildlife concepts can be hampered, and the local traditions must be fixed. The local communities are impacted, which can have dangerous implications in the long term. The cultural past can be compromised, and many people might not accept the idea of eco-parkland. Eco-tourism development might not align with political interests and may have negative consequences. The wonderful experience of the tourists is captured through the eco-tourism concept.
The Impact of Eco-parklands on Destination Branding and Crisis Management
Eco-parklands are impactful in popularising the sustainable brand, as per the opinion of Zainol & Rahman (2023, p. 3). The concept has positive goals in influencing brand management. The theme park holds beautiful attractions that affect the presence of powerful brands. Tourists want to create memories and experiences with the brands. The eco-parkland fulfils the expectations of the tourists' love for nature and rescues. A wonderful experience is gathered that tries to get the people to leave the palace satisfied. On that hand, Rahmawat et al. (2023, p.67) consider that the eco-park concept might not have the brand value. The local communities might resist building the place. The destination might attain negative popularity and lose its identity. The places have apples, yet the appeal is reliant on the infrastructure. Without pepper fracture, the palace can lose its charm and effectiveness.
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Figure 2: Market Size of the eco-tourism sector
Source: (Statista, 2024).
The above picture illustrates that the eco-tourism sector is growing in size day by day. According to Zainol & Rahman (2023, p. 5), the on-ground survey helps crisis management to be effective. International initiatives are geared up to make up for the crisis. Branding of the destination is powerful and has a sustainable role in saving the planet. Crisis management is essential in developing the surroundings of the theme park. The accommodations fulfil the requirements of the visitors who quickly access the destination themes. In reverse, Rahmawat et al. (2023, p.67) have commented that crisis management is not always easier. Government support needs to be more resilient in setting up risk management practices. Funding might be lacking and must be improved to make the process vulnerable. Ethnic experiences might face risks, and the eco parkland might face dangers.
The Initiative of Eco-park Lands To Combat Competitiveness
Investing in green spaces is the strategy that can combat future blocks. As per ANIQOH et al. (2022, p. 897), competitive agencies in nations develop sustainable strategies, but fierce competition remains. Accessibility to the destination has a practical angle in establishing sustainable mechanisms. The needs of the foreign tourists are fulfilled through the promotion of the brands.
The sustainability theory can reinforce the initiatives that struggle with competitiveness. There remain external hindrances that can prevent initiatives toward sustainability. Economic growth is stimulated through sustainable strategies. Political interests can overpower the sustainable strays, and these might have harmful effects. New perspectives on sustainability are designed to affect the entire system of conservation.
On the contrary, Melnychenko et al. (2023, p.123) think that conflicting interests are measured against sustainable development. Competitiveness among the sustainable forces leads to the obstruction of the policies. Human development goals are developed to enhance the ecosystem and natural resources. Various services affect society, and attempts are prioritised to dissolve the cultural and environmental problems. Sustainable growth of the business is ensured through social and economic measures.
Review of Stakeholder Roles
Roles of various parties
The eco-parkland will be set up in the land of Currumbin, which will safeguard the habitat of the wild animals. Grace Greece has announced the activation plan of the projects. The chosen stakeholders will carry out and develop the plans. Investment has already been made to acquire the land. The authority of the Koala fodder plantation will be consulted and will likely create the specific management plans. The extensive community in and around the Currumbin will set up specific action plans. The stakeholders are crucial to the management of the organisational strategies, and the shareholders' decisions define the organisation's values. $45 million has already been invested by the Miles government to affect the concept of eco-adventure tourism (The State of Queensland. 2024, p.1). The people associated with Currumbin Wildlife Sanctuary will actively lay the foundation for the eco parkland.
Government departments, NGOs, community organisations, beneficiaries and decision-makers
The Minister of Infrastructure and State Development and the Minister of Industrial Relations have initiated the eco-park development. The land to be built is the dream project of Queensland, as it will have unique wonders for the tourists to come. As the region will open eco-adventure tourism, the government will ensure solid ecological implications for the community and the team. There are the traditional owners of Currumbin, friendsand sporting groups (Melnychenko et al., 2023, p.132). They are the responsible shareholders for making constructive decisions. The practical contributions of the shareholders are aligned with the government's strategic initiatives.
The presence of City councils and the Gold Coast community also affects the development of the strategy. The shareholders are committed to the preservation of natural heritage. The community along the Gold Coast affects the strategy-building and decision-making processes. Peter Kershaw, the president of Currumbin, has the strategic contributions to make the sustainable agenda. Queensland government has vital financial contributions to set project milestones (The State of Queensland. 2024, p.1). The unique wildlife areas will be developed and available to future generations. Leanne Linard, Minister for Environment, upholds the strategies that affect environmental goals.
The ways non-tourism sectors and residents are involved
Protective measures have been embedded in the activation plan for the projects. Future generations are likely to benefit from organisational growth. Forty-six hectares of blackbutt forests are preserved, and the local commutes have encouraged retiring the reforestation process. The residents collaborate with the community organisation Department of Science, and management and innovation affect land management activities. Community stakeholders and non-government organisations have an active role in pioneering the goals of the non-tourism sector (Abbasi et al. 2023, p. 1). The managers associated with the wildlife sanctuary will take a proactive role in saving nature from destruction, Justine Dillon, the traditional owner, thinks of the strategies that affect the project's development. The involvement of the local communities ensures the project's completion on time. Sustainable development is guaranteed through innovative concepts that hold tremendous significance.
Assessment of the potential impact
The development of an eco-park land strategy on tourism businesses, the local community and the physical environment
The eco-park will be built to accelerate the tourism economy with unique attractions. The traditional culture of Coastland will be preserved, and the land will cater to the needs of the people. The city has enough medicinal and natural resources. In addition, the place's cultural roots are strong and provide sufficient knowledge (Rahmawat et al., 2023, p.6,7). Tourism business will prosper as the 148-hectare site will be used for picnic spots, wildlife rehabilitation, and trailing grounds. Koala plantations will be developed, affecting the physical environment's development. The communities will benefit from the prospects of eco-adventure tourism. Tourism practices are implemented through effective policies. The surrounding area will develop green initiatives to build a strategy for eco-park land. The communities work out effective methods to develop the tourism business.
The initiative to increase the strategic benefits
The eco-park land will be built on the once occupied by the Kombumerri people. The group and the traditional owner communities affect the personnel and the professionals involved. The strategic benefits can be increased if each stakeholder takes an active role in building the eco-parkland. The visitors can connect by creating links with psychological aspirations (Yulianeu, Ferdinand & Purnomo, 2021, p.1137). The tourism industry's revenues will be increased if the strategic benefits of the eco-parkland are increased. The positive implications of the eco-park are added to when the local communities thrive on it. Eco-parkland will employ particular features to improve the local environment (Alam & Mohiuddin,2020).
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Figure 3: Ecotourism market development
Source: (Fortune Business Insights, 2024).
The graph predicts the development of the eco-tourism market from 2021-30. The community will be developed to have the characteristics of eco-adventure tourism. The biodiversity of The Gold Coast will be preserved, and the environment will have the sustainable advantage of creating an eco-friendly strategy.
Analysis of the potential impacts of the initiatives
The Eco parkland had the potential to save the environment from degradation. People might get closer to nature and turn to sustainability. Eco-tourism is triggered through the impactful policies taken by the Queen's Land government. Sustainable tourism is the offshoot of an eco-friendly strategy. Both community welfare and ecological preservation are done through the potential tourism impacts (Zainol & Rahman, 2023, p. 5). Local culture is respected, and business infrastructure is supported. Sustainable transportation has developed, and the environment has benefited from eco-tourism. Environmental resources will be created to sustain the communities. The strategies of the eco-parkland will be designed to affect the inhabitants and the planet. The expressions of the travellers indicate that they prefer eco-friendly habitats. The eco-tourism strategy that develops local communities makes use of the environmental resources.
Recommending Measures
? The government and the authorities must be sensitive to the c culture of the local communities (Abbasi et al., 2023, p. 1). Traditions of the place must be kept from the innovations that might hurt the sentiments of the local communities. Decisions from the local communities are welcome that can affect the strategic initiatives.
? Natural habitats must be saved from pollution and other anti-ecological activities. This is to ensure that adventure tourists who are disrespectful to the habitats and the animals are to suffer from penalty.
? Wildlife poaching and human tracking must be stopped, and the entire procedure must save the lands from destruction. Community-based eco-tourism performance must be enhanced on an immediate basis (Yulianeu, Ferdinand & Purnomo, 2021, p.1136).
Conclusion
It is to be concluded from the above description that the Queensland government is geared toward setting up the eco-park in the Gold Coast region. Consultation with the extensive community and conversation with the Currumbin Wildlife Hospital will help develop the project guidelines for the eco-park. The project aims to restore the wetlands and regenerate the forest. The eco-park is vital to impact community development. The interest of the local communities will not be hurt while the infrastructure of the eco-park is being developed. Recommendations are given to stop wildlife poaching and human tracking. The nongovernment bodies, the Ministry of Industrial Relations, the managers, and the traditional owners- have all contributed to the park's development based on ethnicity.
Reference List
Abbasi, I. U. (2023, April 5). The Positive and Negative Impacts of Adventure Tourism. LinkedIn: Log In or Sign Up. https://www.linkedin.com/pulse/positive-negative-impacts-adventure-tourism-iqbal-uddin-abbasi
Alam, S., & Mohiuddin, M. (2020). Plant Diversity in Sitakunda Botanical Garden and Eco-park of Chattogram, Bangladesh. Bangladesh Journal of Forest Science, 36(1), 73-82.https://bfri.portal.gov.bd/sites/default/files/files/bfri.portal.gov.bd/page/2be62029_6a3b_4104_8c01_a0ea9d5
3b44d/2022-03-06-11-36-9d45b378d2ff243f0f68d9635084714a.pdf#page=78
ANIQOH, N. A. F. A., SIHOMBING, N. S., SINAGA, S., SIMBOLON, S., & SITORUS, S. A. (2022). Destination Image, Tourist Satisfaction and Loyalty in the Eco-Tourism Environment. Journal of Environmental Management and Tourism, 13(3), 897. DOI: https://doi.org/10.14505/jemt.v13.3(59).26
Fortune Business Insights. (2024). Ecotourism Market Size, Share, Growth | Various Trends [2030]. Fortune Business Insights™ | Global Market Research Reports & Consulting. https://www.fortunebusinessinsights.com/ecotourism-market-108700
Melnychenko, S. V., Mykhaylichenko, H. I., Zabaldina, Y. B., Kravtsov, S. S., &Skakovska, S. S. (2021). The protected area as a tourism eco-brand. Journal of Geology, Geography and Geoecology, 30(1), 122–132. DOI: https://doi.org/10.15421/112111
Navas, C. M., Wasil, J. C., Llamas, K. M., &Agrinzoni, C. M. (2021). Development of Eco-Park in flood prone areas using green technologies. International Journal of Human Capital in Urban Management, 6(3).DOI: 10.22034/IJHCUM.2021.03.07
Prakash, K. B., & Reddy, M. P. S. (2020). Eco-tourism-the enabler and enhancer of sustainable growth. Innov. Econ. Policy Res., 1(1), 16-23. Retreived from : https://www.researchgate.net/profile/Dr-Kovvali-Prakash/publication/339984028_Eco-Tourism_-_The_Enabler_and_Enhancer_of_Sustainable_Growth/links/6130ee0dc69a4e487975d011/Eco-Tourism-The-Enabler-and-Enhancer-of-Sustainable-Growth.pdf
Rahmawati, R., Handayani, S. R., Suprapti, A. R., Airawaty, D., & Latifah, L. (2023). Green Entrepreneurship Based On Local Characteristics and Culture To Support Sustainable Eco-Tourism: A Case Study. Journal of Intercultural Communication, 23(1), 66-75. DOI: https://doi.org/10.36923/jicc.v23i1.71
Statista. (2022). Infographic: Sustainability expectations on the rise in the travel sector. Statista Daily Data. https://www.statista.com/chart/28192/sustainability-expectations-are-growing-in-travel-sector/
Statista. (2024). Global ecotourism market size 2022 | Statista. https://www.statista.com/statistics/1221034/ecotourism-market-size-global/
Singh, R. K. (Ed.). (2003). Eco-tourism and sustainable development. Abhijeet.
The State of Queensland. (2024, March 9). Gold Coast eco-tourism set to flourish with new parkland. Ministerial Media Statements. https://statements.qld.gov.au/statements/99868
Yulianeu, A., Ferdinand, A. T., & Purnomo, R. (2021). Transformational leadership and energising organisational learning: empirical model for improving community-based eco-tourism performance in Indonesia. Geo Journal of Tourism and Geosites, 38(4), 1135-1142. DOI: 10.30892/gtg.38419-753
Zainol, N. R., & Rahman, M. K. (2023). Social Entrepreneurship and Social Innovation in Eco-Tourism. Springer Nature.
Zainol, N. R., & Yasin, N. H. M. (2023). Social Entrepreneurship and Eco-Tourism: The Context of Social Entrepreneurship Through Tourism Studies from Social and Environmental Perspectives. In Social Entrepreneurship and Social Innovation in Eco-Tourism (pp. 15-31). Singapore: Springer Nature Singapore. DOI: https://doi.org/10.1007/978-981-99-1827-0
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