MKTG6002 Marketing Report 3 Sample
Objectives:
• To enhance a clear understanding of the importance of contemporary issues surrounding sustainability and their implications in marketing practices in the modern era;
• To provide an overview of sustainable marketing theory and their applications to marketing strategies;
• To develop appreciation about the importance of sustainable marketing practices;
• To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation.
How the assessment fits into the subject/course:
Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appreciation about the importance of social responsibilities of marketing. Linkages between Assessments 1, 2 and 3:
Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3. You MUST continue working on the same organisation that you have worked in the assessment 1 and 2 for the assessment 3 presentation on sustainable marketing.
Instructions:
This assessment builds on your understanding of sustainable marketing as well as ethical and environmental considerations of marketing practices. F2F students should present their presentation in class on their scheduled date to be considered for grading. Your learning facilitator will confirm the date and time of your presentation. The online students need to record a 5 – 10 minute video. Your video should capture both your face and your power point slides. In your presentation you should address following topics:
• Demonstrate your understanding about ethical consideration in marketing practices;
• Demonstrate your understanding about social and environmental responsibilities in marketing practices;
• Present the content to engage your audience;
• Your communication skills including the use of audio-visual tools, eye contact, engagement with the content, flow of the discussion, gesture and posture etc. will be taken into consideration while grading.
Scenario:
The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to critically evaluate the sustainable marketing practices of the same organisation that you have worked on in the assessment 1 and 2 and recommend strategies related to sustainable marketing practices for the senior management of your organisation.
Tasks:
This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research on this topic, you should present sustainable marketing practices of your organisation that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. Both F2F and online students should prepare a 5-10 minutes powerpoint presentation of your chosen organisations strategies and practices in accordance with the broader issues of sustainability. F2F students should present their presentation in class on their scheduled date and time. Online students should present their powerpoint in a 5-10 minutes video recording and submit both the powerpoint and video recording following the assessment 3 submission link in the Blackboard.
Solution
Introduction
? In this assignment, it will be discussed about the issues of socially responsible marketing and environmentally responsible marketing.
? The entire data and information which will be described below are based on the Access innovation holdings limited.
? The chosen SDG is Affordable and clean energy.
Speaker notes:
The proper analysis of the issues with the description will be provided in the paper.
The issues regarding socially responsible marketing
? The main issue of socially responsible marketing is targeting in Access innovation holdings limited.
? In most cases, the victim is blamed without the basis of any solid evidence.
Speaker notes:
Socially responsible marketing is the factor where the companies initiate the initiative of work which gives benefits to society. They appoint the security in their stores through which the people can feel safe. University Assignment Help, Also, the benefit of this section is the customers can feel too friendly while they come to the organisation. However, there are so many drawbacks of this marketing strategy as well. In the organisation, if any type of data or profit may be stolen or hidden by someone, the random person has been blamed (Walker, Hills & Heere, 2017). They cannot even show the real data to the authorities. So, they should enlist the procedure of fixing a camera in every parfait of their organisation to gather the proof against the victim. If any random person can be blamed and he or she has not any fault then the mental condition of that person may go down. Even he or she may mentally depress as well. At that time the authority of the organisation does not come to the point if any type of accident takes place (Damert et al., 2021).
The issues regarding environmentally responsible marketing
? Green marketing is one of the most important parts of environmentally responsible marketing.
? Many brands give defective advertisements which may decrease the reputation of Access innovation holdings limited.
Speaker notes:
The environmentally responsible marking promotes the good vibes in nature through the way of green marketing. In this process, the usage of greenery is the main factor rather than the plastics. As plastics are not used in this strategy, the products are eco-friendly (Kumar, 2020). However, there are so many problems as well. Many brands give face advertisements that they sell green marketing products. At the time when customers buy the products from them and can recognise the myth, they lose trust in green marketing. So, the reputation of such a loyal brand, Access innovation holdings limited, lay down and it will become the cause of less profit.
The steps done by Access innovation holdings limited to meet the goal of SDG
• The company enlist the natural sources to make the product affordable and clean energy based.
Speaker notes:
As the products always want recyclable material, a lot of funds should be used for this (Arli, Pentecost & Thaichon, 2021). Based on the fact of the SDG, it should be clean and affordable. However, in reality company uses natural ingredients to make the products.
Taken strategies and ethical considerations of Access Innovation
• The organisation undertakes the strategy of low rating but providing high quality of the products to meet the success of the goal of SDG.
Speaker notes:
In the case of giving low rates, the company will be able to sell more products which make the thing affordable and at the same time the natural energy can be preserved in clean way.
Conclusion
? The issues of the marketing strategies may decrease the annual profit.
? The issues should be recovered soon to increase the reputation.
Speaker notes:
After analysing the entire assignment, it can be concluded that there are so many issues analyzed in the paper that should be overcome as soon as possible to get the progress in the business field.
Reference List
Arli, D., & Pentecost, R. (2021). Does religion make consumers more environmentally friendly? Marketing Intelligence & Planning, 39(8), 1024–1041. https://lesa.on.worldcat.org/v2/search/detail/9302200272?queryString=Does%20religion%20make%20consumers%20more%20environmentally%20friendly%3F%20
Marketing%20Intelligence%3B%20Planning&clusterResults=true&stickyFacetsChecked=true&groupVariantRecords=false
Kumar, V. (2020). Global implications of cause-related loyalty marketing. International Marketing Review, 37(4), 747–772. https://lesa.on.worldcat.org/v2/search/detail/8980552582?queryString=Global%20implications%20of%20cause-related%20loyalty%20marketing&clusterResults=true&stickyFacetsChecked=true&groupVariantRecords=false
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