MGT502 Business Communication Report 1A Sample
Assessment Task
Select 10 resources on a topic related to communication and write a 1500-word annotated bibliography summarizing the central theme and scope of the resources.
Please refer to the Instructions for details on how to complete this task.
Context
Creating an annotated bibliography calls for the application of succinct analytical and reflective skills, as well as informed online and library research. This assessment provides experience and understanding of information literacy and the analysis and synthesis of a range of resources involved in academic research and writing. In doing so, this assessment gives you an opportunity to develop skills and knowledge in sourcing books, periodicals and other documents, as well as evaluating the relevance, accuracy, and quality of the materials.
Instructions
1. A topic related to communication will be given to you by your Learning Facilitator in Module 1.1. The selected topic will be posted in the Announcements section in Blackboard.
This topic will form the basis for research for Assessment 1 Part A, Assessment 1 Part B, Assessment 2 and Assessment 3.
2. Apply your research skills to identify, select and analyse resources related to the topic. Locate resources (books, periodicals, white papers and other documents) that may contain useful information and ideas on the issue.
3. Briefly examine and review the resources and select 10 that represent a variety of perspectives on the topic.
4. Write an annotation of 150 words for each resource, summarizing its’ central theme and scope. The annotation should:
• evaluate the authority or background of the author
• comment on the intended audience
• compare and contrast this work with another you have cited
• explain how this work inform your topic
5. Please note that the issue and resources used in Assessment 1 Part A will also form the basis for Assessment 1 Part B.
6. When writing the annotated bibliography, you are required to:
• Include a title page with student details (i.e. student name, ID number, subject code & name, assessment number and title).
• Use at least 1 in-text citation per annotation.
• Adhere to the word limit of 1500 words.
7. You are strongly advised to read the rubric, which is an evaluation guide with criteria for grading your assignment.
Solution
Introduction
This study examines "Business Communication and Networks" throughout Businesses. These networks help create trust with consumers and other companies. Australia's medical, commercial, and educational sectors all use this network. University Assignment Help, It looks at how these networks are used in business communication in several sectors, specifically through presenting many writers' perspectives. This study covers over ten separate papers on bibliographies, each addressing a different problem in each component.
Main body
Kim, S. (2019). The process model of corporate social responsibility (csr) communication: csr communication and its relationship with consumers’ csr knowledge, trust, and corporate reputation perception. Journal of Business Ethics, 154(4), 1143–1159. https://lesa.on.worldcat.org/v2/oclc/7994116999
Sora Kim went to journalism school for journalism education and the Hong Kong Chinese University for communication, where she learned a lot about CSR. The researcher of this journal wrote with an eye on US-based readers in mind (Kim, 2019). CSR initiatives, especially communication, have a beneficial impact on consumers, according to a nationwide poll performed for this issue of the journal. For organizations, CSR initiatives are a great way to create strong connections with customers, as well as to improve their reputation and client loyalty. When it comes to maintaining great interpersonal abilities and expertise into their workplace and beyond, businesses believe that verbal and in writing communication are more successful than other forms of communication. This magazine is relevant to the issue of communication strategy and network because it concentrates on the CSR communication, which helps consumers better understand CSR and builds trust and connections with consumers and other companies.
Nayati Utami, H., Siti Astuti, E., Maulani Ramadhan, H., Trialih, R., & Alief Aprilian, Y. (2019). The interests of small- and medium-sized enterprises (SMEs) actor in using mobile commerce in effort to expand business network. Journal of Science and Technology Policy Management.https://doi.org/10.1108/jstpm-08-2018-0081
There are five lecturers of Administration Scientist at the Institute of Brawijaya, Malang in Indonesia: Hanifa Maulani Ramadhan; Yudha Alief Aprilian; Endang Siti Astuti; Rahmat Trialih Hamidah; and Nayati Utami. Small and medium-sized businesses in Surabaya City were the targeted audience for this journal's authors. The study's goal was to look at how companies that rely upon this mobile phone network to expand their global reach are faring. Using digitalization, Loredana Patrutiu-Baltes (2016) claims, helps firms throughout the globe maintain an efficient channel of information as well as a wide relationship of business contacts. Instagram, Twitter, and other social networking sites, as well as webinars, may be used to achieve massive commercial success and consumer contact on an enormous scale. Focused on mobile marketing, this research article examines how firms may extend their client base through communication process and consumer engagement through mobile applications (Utami et al., 2019).
Zhu, Y., Lynette Wang, V., Wang, Y.J., & Nastos, J. (2020). Business-to-business referral as digital coopetition strategy. European Journal of Marketing, 54, 1181-1203.https://doi.org/10.1108/ejm-01-2019-0011
At the Institute of British Columbia-Okanagan in Kelowna, Canada, Ying Zhu teaches marketing. Institute of Pennsylvania academics Valerie Lynette Wang and Yong Jian Wang, and also Okanagan institute lecturer Jim Nastos, round out the panel. The journalist's research includes a wide range of stakeholders, including suppliers, consumers, wholesalers, regions, and more, in order to meet the needs of the study. Face-to-face communication was the norm before the turn of the twentieth century. Reference connectivity is currently employed in digital advertising to connect with everyone (Zhu et al., 2020). Digital reference marketing is the process of encoding digital connections that display information. According to Sanina et al. (2017), the government employs multi-channel communication techniques to boost corporate efficiency. As a kind of referral online marketing is amongst the most widely employed. Customers may get to the material with only a single click.
Hausberg, J. P., Liere-Netheler, K., Packmohr, S., Pakura, S., & Vogelsang, K. (2019). Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis. Journal of Business Economics : Zeitschrift Fu?r Betriebswirtschaft, 89(8-9), 931–963. https://lesa.on.worldcat.org/v2/oclc/8307635639
J. Piet Hausberg, Kristin Vogelsang, Kirsten Liere-Netheler are lecturers in Osnabrück Institute, Germany as weel as Sven Packmohr at Malmo institute, Sweden and Sven Packmohr at Bahçe?ehir institute, Turkey. Customers, future clients, and current businesses from all over the globe are the focus of this study magazine. Marketing, economics, and organizational innovation are all being affected by the digital revolution, which is the focus of this publication. When new technical discoveries including digitalization have been used in the company, Patrutiu-Baltes (2016) was claimed that the firm could change itself and could present new and innovative ideas throughout the marketplace. The client base and passion of a firm may be efficiently increased via the development of a strong corporate network. The focus of this published paper is on how technological advances in advertising, economics, and organizational innovation may help companies build strong networks and keep the lines of communication and consumer interactions flowing smoothly (Hausberg et al., 2019).
Sanina, A., Balashov, A., Rubtcova, M., & Satinsky, D. M. (2017). The effectiveness of communication channels in government and business communication. Information Polity, 22(4), 251–251.https://lesa.on.worldcat.org/v2/oclc/7289705917
Professors Anna Sanina, Aleksey Balashov and Maria Rubtcova teach in St. Petersburg, Russia, while Harvard University professor Daniel M. Satinsky is a member of the Davis Center for Eurasian and Russian Studies. To perform this study for this publication, we used Russian data. Use of official channels of communication to facilitate practise of government activities is shown in this research report. Using many lines of communication may improve the speed, dependability, and efficiency of a firm. Digital referral marketing, according to Zhu et al. (2020), may improve consumer engagement while also expanding a company's client base and creating strong business networks. In the same way, the government uses this method to reach out to the general people, companies, and enterprises. This magazine focuses on business communication and networking because it highlights the need of using numerous communication channels to increase client base and build a strong corporate network (Sanina et al., 2017).
Lucas, K., & Rawlins, J. D. (2015). The competency pivot: introducing a revised approach to the business communication curriculum. Business and Professional Communication Quarterly, 78(2), 167–193.https://lesa.on.worldcat.org/v2/oclc/5897375575
There are two professors throughout the area of management at this Institute of Louisville, USA: Jacob D. Rawlins and Kristen Lucas. After conducting a study of U.S. companies, the journal's authors concluded that efficient communication between employees and those outside the company is critical. Effective communication requires mastery of the five fundamental talents listed above. It's clear, professional, compelling, evidence-based, and succinct. Hausberg et al. (2019) stated that online transformation appears to help enterprises to launch fresh innovations and start impactful interaction with clients while this journal emphasizes improvement technique skills such as communication to comprehend numerous changes going to take place both within and without organization (Lucas & Rawlins, 2015). (Lucas & Rawlins, 2015). Maintaining a high degree of transparency in one's communication is essential. According to this document, it is able to construct a strong internal and external network if indeed the idea is clearly understood and good communication is used.
Coffelt, T. A., Baker, M. J., & Corey, R. C. (2016). Business communication practices from employers’ perspectives. Business and Professional Communication Quarterly, 79(3), 300–316. https://lesa.on.worldcat.org/v2/oclc/7111774885
Matthew J. Baker and Robert C. Corey received their undergraduate degrees at Iowa State University in the United States. The journal's content is aimed at employers all across the world. It was a study of how employers see their employees' use of effective communication. According to the results of this article, employers favor speaking ability over written responses since they are more suited for company development. It is important for companies to communicate effectively with their customers in order to build strong relationships and common understanding between them, according to Kim (2019). Because of this, the market's consumer base grows. As the predilection for oral skills of communication helps to maintain a network of contacts and interpersonal communication with some other companies and the clients of the firm, this research paper is of interest (Coffelt, Baker & Corey, 2016).
Loredana, P. A. T. R. U. T. I. U.-B. A. L. T. E. S. (n.d.). The impact of digitalization on business communication. Sea: Practical Application of Science, Iv(11 (2/2016), 319–325. Retrieved December 9, 2021. https://lesa.on.worldcat.org/v2/oclc/7179271091
There, Loredana Patrutiu-Baltes received a bachelor's degree from Transilvania University in Brasov. A Ph.D. in online marketing and local marketing is what she has achieved. "The influence of digitization on corporate communications'' was written for a worldwide audience, including companies, major MNC's, and other significant organizations who need to expand their client base. Small and medium-sized organizations (SMEs) throughout the e-commerce sector are keen to create strong business networks and ensure effective channels for conversation with consumers and other businesses across the globe via the use of e-commerce, according to Utami and colleagues (2019). An important aspect of this publication is that it focuses on marketing communications and network building via the use of the business digital revolution and the Online (marketing with email, social networking sites, webinars, and many more things). In order to build strong corporate networks, this enables enterprises to communicate effectively everywhere at the time and from any place with a variety of businesses, organizations, and people (Patrutiu-Baltes, 2016).
Peters, L. D., Pressey, A. D., & Johnston, W. J. (2017). Contagion and learning in business networks. Industrial Marketing Management, 61, 43–54. https://lesa.on.worldcat.org/v2/oclc/7005994337
Linda D. Peters is a business lecturer at Nottingham University. Andrew D. Pressey and Wesley J. Johnston are professors at Birmingham Business School, University House, UK. The above journal's targeted readership is business firms and people. This research uses contagion theories to evaluate the deployment of learning. This theory emphasises comprehending the social circle's impact on public views, behaviour, and attitudes. As per Lucas & Rawlins (2015), communicating effectively and other abilities help firms expand, create great business connections, and communicate with customers. This article discusses the importance of knowledge-based education in corporate communication for efficiency and progress (Peters, Pressey & Johnston, 2017).
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), 273–293. https://lesa.on.worldcat.org/v2/oclc/7428965488
In USC, Peter W. Cardon is an associate professor of psychology (Marshall School of Business). Dean of the School of Liberal Arts at Georgia College, Bryan Marshall Businesses, professions, and people are all included in this paper's scope. The purpose of this article is to examine the increasing demand and use of social networking websites for expanding company reach, consumer contact, and creating great business networks. As per Patrutiu-Baltes (2016), a business can adapt to changes atmosphere and reach consumers via email campaigns, social media outlets, webinars, and many more things, while this paper also emphasises the acceptance of social networking websites through the business, which assists in getting rapid interaction with clients and other enterprises. With frequent and efficient corporate communication, it aids in achieving the company's business goals and development (Cardon & Marshall, 2015).
Conclusion
This page discusses, depicts, and organizes a digital world amongst the participants of the organizing team. Digital communication and network platforms help to boost productivity, marketing in the Company’s workplace. Every important network group and contact details are supplied, with little emphasis on the challenges of digital communication. In conclusion, businessmen must follow the standards of the online business system like email campaigns, social media outlets, webinars, and many more things to grow their business.
References
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), 273–293. https://lesa.on.worldcat.org/v2/oclc/7428965488
Coffelt, T. A., Baker, M. J., & Corey, R. C. (2016). Business communication practices from employers’ perspectives. Business and Professional Communication Quarterly, 79(3), 300–316. https://lesa.on.worldcat.org/v2/oclc/7111774885
Hausberg, J. P., Liere-Netheler, K., Packmohr, S., Pakura, S., & Vogelsang, K. (2019). Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis. Journal of Business Economics : Zeitschrift Fu?r Betriebswirtschaft, 89(8-9), 931–963. https://lesa.on.worldcat.org/v2/oclc/8307635639
Kim, S. (2019). The process model of corporate social responsibility (csr) communication: csr communication and its relationship with consumers’ csr knowledge, trust, and corporate reputation perception. Journal of Business Ethics, 154(4), 1143–1159. https://lesa.on.worldcat.org/v2/oclc/7994116999
Lucas, K., & Rawlins, J. D. (2015). The competency pivot: introducing a revised approach to the business communication curriculum. Business and Professional Communication Quarterly, 78(2), 167–193.https://lesa.on.worldcat.org/v2/oclc/5897375575
Loredana, P. A. T. R. U. T. I. U.-B. A. L. T. E. S. (n.d.). The impact of digitalization on business communication. Sea: Practical Application of Science, Iv(11 (2/2016), 319–325. Retrieved December 9, 2021. https://lesa.on.worldcat.org/v2/oclc/7179271091
Peters, L. D., Pressey, A. D., & Johnston, W. J. (2017). Contagion and learning in business networks. Industrial Marketing Management, 61, 43–54. https://lesa.on.worldcat.org/v2/oclc/7005994337
Sanina, A., Balashov, A., Rubtcova, M., & Satinsky, D. M. (2017). The effectiveness of communication channels in government and business communication. Information Polity, 22(4), 251–251.https://lesa.on.worldcat.org/v2/oclc/7289705917
Nayati Utami, H., Siti Astuti, E., Maulani Ramadhan, H., Trialih, R., & Alief Aprilian, Y. (2019). The interests of small- and medium-sized enterprises (SMEs) actor in using mobile commerce in effort to expand business network. Journal of Science and Technology Policy Management.https://doi.org/10.1108/jstpm-08-2018-0081
Zhu, Y., Lynette Wang, V., Wang, Y.J., & Nastos, J. (2020). Business-to-business referral as digital coopetition strategy. European Journal of Marketing, 54, 1181-1203.https://doi.org/10.1108/ejm-01-2019-0011
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